Prime Highlight
- Marblehead resident Ashley O’Shea is growing her interior design business, Relux Decor, to make home styling more accessible and manageable for everyday homeowners.
- Her services focus on helping clients complete and improve living spaces through personalized design boards and flexible, budget-friendly solutions.
Key Facts
- O’Shea begins each project with a home visit to understand client needs and provides a detailed proposal and shopping links for furniture and décor.
- She plans to launch “The Marblehead Edit,” a social media campaign highlighting local businesses for home décor and furnishings.
Background
Marblehead resident Ashley O’Shea is expanding her interior design and styling services across the North Shore through her online business, Relux Decor. The business offers interior design and consulting services with a focus on making home styling more accessible and manageable for everyday homeowners.
O’Shea said her goal is to help clients finish and improve their living spaces without the pressure of high costs or full-scale renovations. She begins each project by visiting the client’s home to understand the space and their needs. She then shares a proposal, allowing clients to decide whether they want to move forward.
For those who choose her services, O’Shea creates a detailed design board with links to recommended furniture and décor items. This allows clients to shop on their own schedule and within their budget. She said the approach works well for people who want to stay involved in the design process.
O’Shea said many clients already started decorating their homes but never fully completed certain rooms due to busy schedules. Her role, she explained, is to help bring those spaces together so they feel finished and cohesive.
In addition to client work, O’Shea plans to launch a new social media campaign called “The Marblehead Edit.” The project will highlight local Marblehead businesses where residents can shop for home décor and furnishings.
Her work has previously gained recognition. In 2017, a home she staged was featured in Boston Magazine as one of the top homes to visit that weekend. She said that the project helped her build confidence and grow her portfolio.
Before focusing on interior styling, O’Shea staged homes in Lynnfield and other North Shore towns. She said many clients later asked for help arranging their new homes, which led her to shift her focus.
O’Shea said she enjoys working in Marblehead, especially as younger homeowners update and personalize older houses in the community.
