Prime Highlights:
- GM’s new headquarters in downtown Detroit mixes historical artifacts with modern office design to create a collaborative workspace.
- The building features shared executive offices, lounges, a café, and even a pickleball court, reflecting a flexible, post-pandemic work culture.
Key Facts:
- The new HQ occupies four of six floors in the Hudson’s Detroit development, replacing GM’s former Renaissance Center headquarters.
- Public areas allow visitors to view GM products and attend events, while inside, historical references honor the company’s legacy.
Background:
Detroit-based automaker General Motors has opened its new world headquarters, a workspace that blends the company’s history with modern design and collaborative office areas. The new headquarters occupies four of six floors in a newly built downtown building, marking GM’s fourth HQ in the city.
The offices mix modern and midcentury design, taking inspiration from Eero Saarinen’s GM Global Technical Center. Visitors will notice gold-colored finishes, wooden walls, warm lighting, and a combination of straight lines and soft curves throughout the space.
The building also features artifacts and nods to GM’s past, including a blueprint of the company’s design dome, a McCormick Speed Form model, walls displaying patents, cassette tapes, and artwork inspired by GM vehicles.
Outside, two Chevrolet trucks, a 1963 K20 and a new Silverado EV, show GM’s past and present. Inside, the offices are set up for teamwork and flexible work. Shared executive offices, lounges, common areas, a café, and a pickleball court make the space comfortable and active for employees.
The new HQ is much smaller than GM’s former headquarters at the Renaissance Center, which covered 5.6 million square feet. Located at Hudson’s Detroit development, the 200,000-square-foot space is designed to support the company’s modern work culture without creating a large, isolated campus.
David Massaron, GM Vice President of Infrastructure and Corporate Citizenship, said the goal was to create a space that reflects the company’s culture and encourages collaboration and innovation.
The building has public areas where people can view GM products and attend events. GM’s headquarters blends history with modern offices for today’s workers.
